Close up image of orchids and tulips Wonderous | Close up on the tulip, orchids, and berries.
The Stacy K Floral

About us

Front window shot of stacy K Floral with white planters and green plants
Learn about

Who we are

Established in 2006, we are a women-owned business with founder Stacy Ercan at the helm. The business was born out of Stacy’s desire to be creative and bring joy through design – and that goal remains at the heart of what we do each day.

What started in a friend’s living room has blossomed into a cornerstone of our local community. Stacy worked her way up step by step before finally landing in the current space on Russel Street. Our love for design has impacted the lives of many – and we are just getting started.

While we are very proud of the work we have done (much of which has been featured in many prominent publications such as Elle Décor, Style Me Pretty and even featured on HGTV!), we are most excited about working with the local community and creating a mecca for bringing people together.

Aside from our floral arrangements, we continue to bloom into more areas of design and break the mold of what a flower shop is known to be. In Spring 2023, we expanded our physical footprint at our current location on Russel Street by adding 4500 sq. ft. of more space to do what we love – design beautiful things and bring the community together.

Founder & CEO

Stacy K Ercan

As our fearless leader, Stacy is as unique as her flower arrangements! From her philosophy on life to her many
hobbies – she is layered in personality and brings creativity to everything she touches. Her passion for floral design is deeply rooted in creating beautiful and memorable experiences for everyone who steps into the studio and having a positive impact in the lives of others. 
A fairytale girl at heart, Stacy believes in leading your life every day with color and joy which she is committed to spreading to others through her work. She is obsessed with supporting her local Rochester community and
forever changing her hair color. Although she will never admit it, she has some serious style! IRL she is married to one darling guy and has the sweetest son and daughter currently creating many memories at their home in

"To me, flowers are bookmarks in our memories. They signify special moments that we hold onto, and in
that way, they last a lifetime."

It takes a village - Meet team Stacy K

Photo of Michael Studio Director holding two plants


Horticulturist, ornamental plant specialist, loving dad. Keeping our plants alive and the studio thriving!

43 Studio Director
Miriam Head shot


Educator, cosmopolitan, product sales communicator. Providing exemplary customer care while curating the perfect purchase.

Lead Customer Care Specialist
Ally head shot with mantel

Allison "Ally"

Fashion Merchandiser, Stylist, loves a good snack, proud mama. The Stacy K Floral in house au courant.

Styling Specialist
Cecily head shot holding flowers

Cecily "Ceci"

Sculptor, studio artist, floral designer. Loves bringing large scale floral installation designs to life.

Lead Designer

Valerie "Val"

Dancer, esthetician, organizational guru. Carrying the heart of Stacy K floral in all that she creates.

Designer | Rental Specialist
Headshot of aimee holding flowers


Avid gardener, self proclaimed plant lady, designer, and proud mama. Creates beautiful masterpieces effortlessly.

Floral Designer
Head shot of sadie holding a plant


Illustrator, author, ceramicist. Perfected the power of pleasantness in your online Stacy K Floral Experience!

Director of First Impressions


The glue that supports the ship. Husband, father, and jack of all trades. He's the glue that keeps this ship together.

Chief Building Officer
Stacy K Watering plants in the studio

“Our space is a place to gather with friends and feel inspired. Here, the community can create with us. There is
something about walking into a flower shop that you just don’t get anywhere else.” – Stacy Ercan, Founder &
CEO, Stacy K Floral

Stacy K pale pink merchandise display
Enchanted | Close up on the peach rose, pink tulip, and feathers.
43 Russell St,Rochester NY

The Studio

In 2023, Stacy K expanded in its current location on Russel Street to feature other women-owned businesses that complement one another to create a wholistic design experience. In the spirit of enriching the retail shopping experience at 43 Russell St., Stacy has always wanted to expand her offerings, while also providing a comfortable place for friends to gather over a cup of coffee. To continue to cultivate community, she sought out the owner of the popular mobile coffee cart Winter Swan Coffee, Quynh Bui. From there, The Winter Swan Coffee Bar within Stacy K Floral’s retail shop was born. The space now offers plants, flowers, gifts, home décor and coffee delights to shoppers at 43 Russell Street.

Photo by Erich Camping
small vessels full of airplants
53 Russell St, Rochester NY

Design lab

The Design Lab expansion is the new creative space for the Stacy K Floral design team. This working studio allows our team the space to scale event productions and showcase large everlasting installations. Our soft seating highlights our teams strive for more intimate client relations, inviting them into our design space for meetings or to shop our curated merchandise.

Our space features exciting new line-ups of home décor products, and is the home to Lainey of Fleurish Co., a small batch clean line candle making studio. Their carefully crafted scents use the most trusted natural ingredients and essential oils. The perfect compliment to our design studio, the Design Lab at 53 Russell welcomes a new sensory experience for our customers and clients.
Design lab at 53 Russell ST Rochester NY
The Fleurish co diffuser and candle
Learn about

The Fleurish Co

Located at our 53 Russell St. location in the design lab
Shop About
Winter Swan glass filled with colorful flowers
Learn about

Winter swan Coffee

Located at 43 Russell St. inside the Studio
About Book
photo of assorted plants from stacy K floral

our purpose

is to spread joy in our community through stunning design, exemplary customer service and a unique shopping experience.
colorful winter green arrangement with kale and orchids and amarylis
Fall jewel light centerpiece with dahlias and amaranthus
photo of assorted plants from stacy K floral

Our Mission

is to provide unique designs for all occasions and spaces while offering a carefully curated line of gifts, home décor, and plants. Centered in kindness, we aim to have a positive and lasting impact on those we touch. We believe flowers create everlasting bookmarks, and are honored to create those bookmarks for our customers. Through customized, local offerings with green initiatives in mind, we create for the community through the art of design.
photo of assorted plants from stacy K floral

Our Vision

is to create a new floral shop experience for the community to share and create.
plantscaping image by erich camping
Here are some facts about

The factory

Impeccably renovated with sustainability in mind by the Dutton Properties Family

  • Features a large geothermal system to heat and cool the entire building
  • Our 1920's floral display cooler was spray foam insulated and converted to the geothermal system to give it an extended life
  • The counter at our front desk is from the original floorboards in the factory building (if you look closely you can find the stamp from when it was built in 1910!)
  • The skylights in our space were originally the vents for the factories that worked here. 
  • The ceiling throughout the entire Factory building is made of all recycled wood

Image by Erich Camping Photography